While outbound marketing pushes messages to a broader audience, inbound marketing is alluring. Businesses today have been scrambling to make the transition from outbound vs. inbound marketing.
When we look at many businesses in the modern world, start-ups all the way to corporate giants. We tend to notice a familiar trend of marketing. Marketing today is largely “outbound”. Meaning that businesses push their products to consumers through means of telephone, email, personal selling, etc. hoping to bring them in.
These methods of reaching customers have been the basis of marketing for decades.
Outbound vs. Inbound Marketing
Outbound marketing is becoming increasingly irrelevant to the average consumer. As they are avoiding and becoming desensitized to traditional marketing tactics. By using technology such as spam filtering, caller ID, and subscriptions to music and TV streaming services. Consumers are no longer bombarded by thousands of advertisements per day. While television, magazine, and radio ads are still the most prominent means of advertising. They are no longer influential.
The average consumer is being inundated with thousands of advertisements per day. Very few achieve their goal of gaining consumer interest. This can change if companies divert their focus.
Inbound marketing consists of businesses creating content and social media platforms to allow people to discover them. Through this, businesses avoid having to search through potential consumers. Inbound marketing allows businesses to interest consumers with little cost, while still being an effective way of reaching a large population.
Companies need to make their online presence known. If companies link their entire business to their websites and social medias and continually update consumers, interactions and following will increase, and revenue will soon follow.
Why Inbound Marketing is Effective
Large corporations are pouring their time and money into attracting consumers with little return on investment. I believe using the inbound method is a much more reliable and inexpensive way to reach that unified goal.
Let’s say a start-up is having trouble finding an effective way to develop industry leadership. By creating content and posting it on social media platforms, consumers will find them. The content will then be shared by interested consumers, thus amassing an exponential amount of attentiveness to that company at little to no cost.
Who’s to say large corporations cannot put their efforts towards this?
Companies such as:
Have accumulated over 192.6 million followers combined. It’s clear that social media is here to stay.
Therefore, I think it’s important for companies to transition outbound vs. inbound marketing as consumers are evolving.
Which is better? Inbound vs. Outbound
With the population of social media users around the world increasing daily, it would be foolish for companies not to focus a large part of their efforts towards an inbound marketing strategy. By spreading your brand’s product and services on social media, it will allow you to easily find prospective leads and greatly increase ROI.
Today’s business world is full of outbound marketing. I believe if businesses focused their efforts towards creating a large innovative online presence, they would find that time, cost, and labor, will become much less of an expense. Inbound marketing has proven to be an effective strategy and is here to stay.
I have 20 years of experience in both executive and account manager roles. I specialize in new business development for businesses to find better performance, productivity, and profitability. Over the past twenty years, I’ve help build three successful startups by managing and mentoring my team to create the best customer experience possible.